The Importance of Photos When Selling A House
When I started into the real estate world, I was an investor; I started house flipping. After almost two years, I decided to get my real estate license because the realtors I hired never took professional photos. I would spend a lot of money, time, and energy fixing up my homes while putting lots of details in each room only to see my pictures at a substandard level, at best—most if not every time the realtor took the photos from their phone, not a good idea. I believe only professional high-resolution digital pictures work best as the starting platform for selling a home. After that, you use the images to market or advertise to any media platform or any social media content platform. Suppose your photos are low res, blurry, or of poor quality. In that case, the chances of impressing any future buyer are not happening, nor are they exciting anyone to share or send to a friend or family member looking to buy a home. It is that important; you usually get one chance to attract the buyer with your images, show your best images always.
So, how do you get the best pictures that will indeed sell your house? I start with house preparation; we need to get the house in the best shape possible; we want a showing-style home. Put effort into getting every room ready, walk the entire house looking at every area more critically. You want to examine from floor to ceiling in every room, make a list of what needs to be repaired, painted, improved, or eliminated. Once the improvements are completed, you want to ensure your rooms have color and depth; if your furniture is dark and worn or doesn’t have a lot of color throughout the room, I recommend adding it. Adding color to a room is very important to popping images, catching a person’s eye; they want to see more. There are many ways to add color to a room; you can hire a stager to stage the room or house; this would require you to remove your furniture and let the experts redesign your rooms with depth and lots of color from floor to ceiling. Suppose you do not have a budget for professional staging. In that case, you can add color through area rugs and lots of small accessory items, Things like wall pictures, candles with holders, glass items, books, lamps, flowers, plants, plate mats in the kitchen, towels for the bathrooms, flowers in the landscape. I hope you are getting the idea, and your mind is starting to think about what would add the color or depth you need.
Now that all your improvements are completed, every room looks stunning; it’s time to hire a professional photographer. Please don’t hire a hobbyist; hire a professional photographer; they will have the proper camera and lens to make your house look amazing.
Here are listing photos from other Brokerages, these type of pictures will never be from a Sotheby’s International Realty listing.